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WAPs initial failure is no secret to the public. The setbacks of the WAP 1.0 platform were numerous and all of them, incorrigible. There were no guidelines by which site developers could ensure a standard platform for all cell phones to view the content. Great stress was put on text coding and hyper-linking, but the outcome was just a 2-tone text file for each website. This was also due to the lack of technological progress in the cellular device industry.

But WAP 2.0 is a different platform altogether. It is a system based on the same Wireless Markup Language (WML) as WAP 1.0, but the interface is completely interactive and standardized for all cell-phones. This is because of the W3C guidelines for quality sites introduced in 2004. Since then, a massive number of users are enjoying the benefits of having a reliable interconnected network in the palm of their hands.

E-businesses and businesses alike are in for a surprise. GoLive! Mobile, the leader in mobile billing solutions, has launched its new WAP hosting service for corporate setups: Orbit Multimedia. It is a new project that was launched for the purpose of building a solid platform for businesses to benefit from the mobile web, at the same time promoting the growth of the WAP community.

The service allows companies to build and host a website for cellular phones, which can cater for all the promotional and economical needs of the business. The company can sell their products through online registrations and credit card payments, professional promotional campaigns made in Java and Flash platforms can also be made, images and sounds can be added and any form of ad media that is available on the internet. With the help of WAP hosting, businesses like Coca-Cola, Motorola and Mobil1 have already gained a large boost of revenue and consumer awareness.